HAIR & SCALP CARE
Understand Your Hair. Start With Your Scalp.
Good hair and scalp care starts with understanding what may be changing.
Changes in your hair can happen gradually or seem to appear almost overnight. Understanding what has changed is the first step towards knowing what your hair may need.
Why Does Hair Become Thinner?
Hair and scalp care starts with understanding why hair can become thinner. Genetics, age, hormonal changes, stress, nutrition and the condition of the scalp can all influence how hair grows, sheds and maintains its density. Understanding these factors can help you make more informed choices about caring for your hair and scalp.
The Hair Growth Cycle
Hair grows in a continuous cycle. At any one time, different hairs may be growing, transitioning, resting or shedding. Changes to this natural cycle can affect how full or dense the hair appears.
The cycle has four main stages:
- Anagen (Growth Phase) — The active phase when the hair grows from the follicle.
- Catagen (Transition Phase) — A short transitional phase when active growth stops.
- Telogen (Resting Phase) — The hair rests in the follicle before it is eventually released.
- Exogen (Shedding Phase) — The old hair is shed, allowing the cycle to begin again.
Why Scalp Health Matters
The scalp is the environment from which every hair grows. Keeping it clean, balanced and well cared for helps create the right conditions for healthy-looking hair.
Excess oil, product build-up, dryness and irritation can all affect how the scalp feels and how hair looks and behaves. Good scalp care therefore forms an important part of any hair-care routine.
Common Reasons Hair Can Become Thinner
Hair can become thinner for many different reasons, and often more than one factor is involved. Some changes are temporary, while others develop gradually over time.
- Genetics and age — Hair density and growth patterns can change with age and inherited factors.
- Hormonal changes — Changes in hormone levels can affect the hair-growth cycle and contribute to shedding or thinning.
- Stress and lifestyle — Physical or emotional stress can disrupt the normal hair-growth cycle.
- Nutrition — Hair follicles need an adequate supply of nutrients for normal growth.
- Scalp condition — Oil, dryness, irritation and product build-up can affect the scalp environment.
- Hair damage and breakage — Heat, chemical treatments and repeated tension can weaken the hair shaft.
Supporting Fuller, Healthier-Looking Hair
Healthy-looking hair starts with consistent care. A balanced approach should consider both the scalp environment and the hair itself, while avoiding unnecessary stress and damage to the hair and scalp.
Gentle cleansing, appropriate conditioning, good nutrition and careful styling can all play a part. For people concerned about thinning or reduced hair density, understanding the ingredients used in scalp and hair-care products is also important.
A Research-Led Approach to Hair & Scalp Care
At Fruicion, we believe natural ingredients and scientific research should work together. We are exploring a range of carefully selected natural ingredients and looking at the research behind them to better understand their potential role in supporting healthier-looking hair and a well-cared-for scalp.
The Fruicion Approach
Fruicion is developing hair and scalp care with a focus on carefully selected ingredients, scientific research and thoughtful formulation. Our aim is simple: to develop considered products that bring nature and science together, with both the hair and scalp in mind.
